Native advertising — is a means by which an advertiser can attract attention within the context of the platform and the user's interests. It appears as a part of the site the user is viewing; it takes account of the particular nature of the platform, it is not identified as advertising, and it does not cause aversion in its audience.
In other words, a native ad is "woven into" the stream of informational content, matching it in terms of the format and type of content, unlike traditional ads, which are very likely to be subject to "banner blindness."
The purpose of native advertising is to create a more natural and less intrusive advertising message in order to increase the number of clicks, sales, and other targeted actions. Basically, it attracts users' attention in the places on the site where they are looking for material that is of interest to them and answers their questions in the same way as non-sponsored messages.